Nielsen Company

The Nielsen Company Logo


As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions — decisions that can lead to profitable growth. At Nielsen, we’re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, we’re more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

Topic Coverage:

  • Growth & Demand Strategy
  • Advertising Effectiveness
  • Marketing Performance
  • Market Structure & Segmentation
  • Retail & Shopper Marketing
  • Brand & Portfolio Management
  • Pricing & Promotion Strategies
  • Product Innovation & Renovation
  • Cross-Platform Media Strategies
  • Social Media Intelligence
  • Television
  • CPG & Retail
  • Online
  • Advertising Agencies
  • Telecom
  • Sports
  • Radio
  • Books & DVDs
  • Music
  • On Location
  • Video Games

Contact Information:

The Nielsen Company
770 Broadway
New York, NY 10003-9595

Email: Uses form:


Courtesy of the Techra Analyst Firm Directory –