Description:

immr helps companies in the wireless industry recognize, evaluate, and capitalize on opportunities created by new, disruptive technologies. In much of our work, we use innovative qualitative and quantitative research methods to better understand how customers are apt to respond to “really new” products and services. Drawing upon extensive academic research, immr utilizes frameworks, perspectives, and tools to verify and help accelerate the development of markets for new, discontinuous products and services. In addition to sophisticated quantitative tools, such as Choice Modeling and Causal Modeling, we have developed and gained considerable experience applying distinctive tools – such as InSite™ – developed specifically to explain and help move customers up the Learning and Adoption curve.

Topic Coverage:

• Telecommunications
• Mobile
• Wireless

Contact Information:

immr
P.O. Box 76417
Atlanta, GA 30358
USA

T:   +1 (770) 612-1488

Email:    phil.hendrix@immr.org

URL:   http://www.immr.org/

 Courtesy of the Techra Analyst Firm Directory – www.techra.com