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Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media—radio, television, cable and out-of-home—as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local-market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter™, a new technology for media and marketing research.

Topic Coverage:

  • Radio
  • Broadcast TV
  • Cable Media

Contact Information:

575 Fifth Avenue, 22nd Floor
Suite #2
New York, NY 10017

T:  (212) 887-1400
F:  (212) 887-1375



 Courtesy of the Techra Analyst Firm Directory –