Our Services

Techra provides a wide range of content creation and editorial services for clients. Below is a brief overview of some of the services we offer. If you have questions about any of these services or if you have needs that are not addressed by these services, please contact Jim Zimmermann (jim@techra.com or 603-293-8188) to find out how we can be of assistance.

Web Site Creation and Social Media Presence

Web sites – Techra creates world class web sites for local businesses and non-profit organizations. Here is a list of some recent websites we’ve created:

Social Media – Techra has created Facebook pages that have resulted in hundreds of “Likes” for the WOW Trail and the Winnipesaukee River Trail (click on the links above to see the Facebook widgets on their sites).

Editorial / Writing Services

White papers– Techra writes the most effective white papers in the industry. Although we specialize in IT and telecommunications-related topics, as professional writers we can write white papers on virtually any topics (for example we wrote a major white paper for a company that was entering the “hurricane shutter” business. The paper we wrote for them was used as support for their business plan and was a major tool in their conversations with potential investors.)

Case Studies – The experienced writers/analysts at Techra produce high quality case studies based on the successes experienced by your customers. We can handle the entire process including conducting the customer interviews, getting written permission to quote the customers, etc.

Ghost Writing -For busy professionals and senior executives, Techra can interview executives and then write draft of articles and reports that the executive can “brand” as their own content. Techra will even ghost write blogs and other regular messages for executives.

Analyst Firm Editorial Services – With the economic pressures facing the analyst community, Techra now offers a range of editorial services to help analyst firms stay competitive.

Analyst Firm Tracking

Techra maintains the largest and most complete directory of IT and Telecom analyst firms available on the web. The directory is available for free and it can be searched for firms that match specific requirements.

      To learn more about any of Techra’s services, please contact us via email at


      or by phone at 603-293-8188.

Techra History

Techra was founded in 1999 by Jim Zimmermann, a pioneer in the IT industry (See the Techra Team section for more information). Over the years, Techra has participated in many consulting engagements and the creation and sale of two successful web publishing businesses

Techra’s initial business was the creation of the first community web site for the Enterprise Resource Planning community – the ERPSuperSite. In the early days of the Internet, the ERPSuperSite grew to be one of the largest community sites on the web and it’s companion newsletter boasted over 25,000 subscribers. Techra sold the ERPSuperSite and newsletter to TechRepublic at the height of the dotcom boom. Jim joined TechRepublic as Director of Content Acquisition, and Techra remained idle for several years. After TechRepublic was sold to Gartner, and then again to CNET, Jim left to restart Techra.

Techra’s next venture was the creation of Analyst Views, the first web site dedicated to tracking the views of over 300 IT and telecommunications analyst/market research firms. The site and newsletter (the Analyst Views Weekly Report) grew in popularity and was the home page for executives at many leading vendors and analyst firms. Techra sold Analyst Views to Bitpipe to help them build upon their successful IT market research portal offering. Jim joined Bitpipe as Executuve Editor of Analyst Information Products where he helped grow Analyst Views into a leading destination for people looking for specific analyst reports and research. During this time, Techra was once again idle. Bitpipe was later sold to TechTarget, and TechTarget sold off the analyst products to Northern Light.  Following the sale to Northern Light, Jim left to re-start Techra again.Today, Techra is one of the leading creators of content for dozens of firms ranging from global Fortune 500 companies to startups. Techra specializes in writing world-class white papers, case studies, research reports, marketing copy and web copy. No matter what stage your company is in, or what challenges you are facing, Techra can produce the content that you need to get your message to potential buyers and to compel them to buy!

Techra has also compiled the largest directory of technology analyst/market research firms available for free on the web. The directory is searchable to allow visitors to locate firms in specific geographic regions and with specific areas of coverage.  Visitors can view detailed records on each firm and they can be formatted for printing or they may be emailed to colleagues. Techra uses its contacts in the analyst community to provide “third party”, trusted-source quotes and data for our clients’ content.

For more information on the many services offered by Techra to the vendor and analyst communities, please click on the “Our Services” link.

Animated GIF by artist Alma Alloro

Techra Team

Jim Zimmermann – Founder, Owner, Sr. Advisor

Jim Zimmermann has enjoyed a long and varied career in the IT industry. During his 30+ years in the industry, Jim has worked for a variety of companies and has started and sold three successful startups. The startups were (in reverse chronological order):

  • Analyst Views – A media company that tracked the technology research market and the views of leading analyst firms. Sold the property to Bitpipe, who was acquired by TechTarget, who sold the product to Northern Light.
  • ERPSuperSite – A media company that provided a community destination for people involved in enterprise resource planning. Sold the property to TechRepublic, who was acquired by Gartner, who sold TechRepublic to CNET.
  • Full Color Computing – The first company to provide high-end photo retouch and color prepress software on Unix-based Silicon Graphics workstations. Sold the company to Alias Research, who was acquired by Silicon Graphics

During all of the startups, mergers, and acquisitions, Jim held various positions including Executive Editor of Analyst Information Products at Bitpipe,  Director of Content Licensing & Acquisition for TechRepublic, and Program Director for Electronic Commerce Strategies for IBM Global Services. Jim has also worked for Fujitsu, Mercator, Alias Research, Decision Resources, Ashton-Tate, and the technology companies of Dun & Bradstreet.

Prior to Jim’s involvement in the business-side of IT, Jim was an accomplished programmer and development director. His first job was to write Fortran programs for an environmental engineering firm. He then become an APL programmer doing statistical analyses for the firm. Through a series of interesting moves, Jim ended up writing the first commercially available email program for the brand-new IBM PC – developed on a prototype IBM PC with a wire-wrapped motherboard, 64K of memory, two 5 ¼ inch floppy drive (hard drives were not available for PCs then) and it used Western Union for communication (because there wasn’t any Internet available then).

Jim graduated Magna Cum Laude with a degree in Natural Science and Math from St. Thomas Aquinas College in Sparkill, NY.

Email Jim


Linda Strong, Senior Writer, Editor and Project Coordinator

Linda is the author of seventeen published books, and has made numerous appearances on television and radio. She lectures at schools, libraries and for organizations across the country on topics as varied as the history of rockets to the in-depth role of specific regiments during the Civil War. She has given lectures at institutions such as the Smithsonian Institution and West Point, and was a featured speaker at the site of the Battle of Gettysburg.

Linda began her career as a Research Chemist for Fisher Scientific’s medical diagnostic division. From initial research through product development, to product launch and customer training, she was involved in all phases of the process, including document preparation and regulatory review. She was also the division’s senior writer for all news and product information for the company’s newsletter.

After receiving her Masters degree in English from Iona College, she began writing articles on science and history. By 1990, her career shifted away from the lab and she became a fulltime writer and lecturer. Linda also holds a Bachelor of Science from St. Thomas Aquinas College with dual majors in chemistry and English.

Email Linda