Editorial Services

Custom White Papers and Case Studies

Techra produces unique, high-quality white papers and case studies for leading IT and telecommunications vendors. We leverage our relationships and knowledge of the analyst community to produce white papers that put our clients’ messages in context with events and trends in the industry.

Data from several of our clients has shown that the white papers and case studies we create generate three-to-four times the number of leads compared to papers created in-house or using other writers!

Among our premium clients are:


For more information on our custom editorial services, please contact Linda Strong at 845-469-7529 or email her at lstrong@www.techra.com

Custom White Papers and Case Studies – Titles and Subtitles

Note: All company names have been replaced with XXXXX and all product names with ABCTitle:

Forget the shotgun and the rifle…
Use the laser accuracy of Ownership Targeting Signals

The Market For Hurricane Shutters
High Pressure from Insurance Companies Forces Homeowners in Coastal Communities to Install Shutters Or Face Financial Penalties

Hidden Dangers in the Mobile Worker Jungle
How IT Can Provide Fast and Secure Remote Access

The Alarming Shift in Cybercrime
How Organized Attacks Now Target Your Wallet

Avoiding Self-Inflicted Security Breaches Through Effective Hard Drive Decommissioning
Inadequate Data Destruction Can Result in Lost Business, Reputation, Civil and Criminal Liability

Ultra-Scalable Storage Provides Low Cost Virtualization Solutions
Flexible IP NAS/iSCSI System Addresses Current Storage Needs While Offering Future Expansion

How Resellers Can Help Their Customers Eliminate the Red Ink of the Third-Highest Office Expense
Low TCO and High Performance Makes Award-winning XXXXX Printers the Intelligent Choice for Resellers

Communicating During and After a Business Disruption Event

The Best of Both SAN Storage Worlds
Dual Mode Fibre Channel and iSCSI Networked Storage Solutions from XXXXX Reduce Costs and Increase Efficiency

Declaring Your SAN Independence
XXXXX’s ABC Dual Mode Storage Series Ends the Conflict Between Fibre Channel and iSCSI

Simplifying Storage for Remote Offices and SMBs
XXXXX’s ABC Offers Cost-Effective Solutions for Your Growing Storage Needs

Unprotected Computers: The Million Dollar Gamble
How Much Can Your Company Afford to Lose?

Ensuring Security Compliance for Your Laptop-Based Workforce
Protection, Compliance and Peace of Mind

Optimizing Assets: Essential Steps for Evaluating and Consolidating Servers and Data Storage
Effective Consolidation Can Reduce Costs While Increasing Security and Improving Service Levels

One Size Doesn’t Fit All
Tailoring Your Business Continuity and Disaster Recovery Plans to Suit Your Unique Needs

Don’t Let a Lack of In-house Expertise Stop your Company from Realizing the Benefits of Virtualization
XXXXX Offers Unparalleled Service and Experience in Providing the Best Virtualization Solutions

Editorial Services For Analyst Firms

With the economic challenges facing the IT and telecommunications analyst industry, Techra, a leading creator of content for dozens of major technology companies, is pleased to announce a new service for analyst firms where our writers and editors can reduce your costs and increase the quality and quantity of your content. We accomplish this by writing reports and articles for your analysts and conducting other editorial and design services on a freelance basis. We have a senior team of full-time and part-time analysts and writers as well as overseas resources that we can draw upon to meet all of your content creation and editorial needs.

The Techra Analyst Firm Editorial Services include, but are not limited to:

  • Reviewing your raw data, interviewing your analysts, and creating drafts of reports
  • Taking your existing reports and re-purposing them to create new revenue opportunities
  • Creating tables, charts, illustrations and presentations based on your research.
  • Creating abstracts, summaries, or marketing materials for your research
  • Writing content for your web site, newsletters, blogs, etc.
  • Editing and proofreading of content (this is especially helpful if your firm utilizes analysts that do not have a good command of American English).

Please note that all our content creation and editorial services are conducted as “works for hire”, so your firm owns all the copyrights to the content and you are free to use the content however you see fit.

If you would like to learn more about Techra and our Analyst Firm Editorial Services, please drop a note to  info@www.techra.com  or give us a call at 603-293-8188.

Freelance writers needed

Techra is working on a number of large opportunities that may require us to hire additional freelance writers. If you are an experienced writer that feels comfortable working with high-powered marketing and technical professionals to produce world-class content, please forward a brief resume and writing samples to jim@www.techra.com

Note: Experience writing white papers and case studies is preferred.

All work performed by freelance writers for Techra is considered work for hire and you will receive a 1099 at the end of the calendar year. We pay competitive rates and all work is performed remotely. We have a methodology that we follow that assures consistently high-quality content for our clients.

Looking to “Rise Above The Noise”?

You can with unique White Papers from Techra!

In today’s challenging environment, its increasingly difficult for vendors to rise above the “noise” created by a constant barrage of ads, email promotions, and white papers. Techra provides a unique way for vendors to get exposure and leads through Briefs and White Papers based on the un-biased views of leading IT analysts and the analysts at Techra. Studies have shown that analysts are a key influencer in the buying decision for most companies, and for about the same price as a standard white paper, Techra will produce a white paper that includes the views of analysts who track your market.

For more information, visit our About Us section, email us at lstrong@www.techra.com, or call 603-293-8188.

Using White Papers To Prosper in a Challenging Economy

Techra has released a new white paper titled “Using White Papers to Prosper in a Challenging Economy. Here’s a brief excerpt:

“In a challenging economy, your potential customers are reluctant to spend money on anything – and all of your competitors are generating a lot of noise trying to steal your existing customers. How can your firm rise above all the noise and get customers to spend money with you?

Studies have shown that white papers are one of the most effective sales tools – especially in a challenging economy. When times are lean, customers don’t want to hear a lot of marketing hype – they don’t have the time or interest in hearing another sales pitch. They want the common sense, no marketing-hype “hard” information that will help their business get through the challenging times.

White Papers can also fill in a gap when a company faces staffing reductions. Even with reductions in staff and/or budget, your company needs to stay in front of prospects and existing customers, or you might as well throw in the towel and give up. White papers stay in front of your customers even if your sales reps can’t, and they are a great way to show your clients and prospects that your company is still viable, is a thought leader in its field, and is worthy of their business.”

To get a copy of this new white paper, email your contact information to Jim Zimmermann – jim@www.techra.com or phone 603-293-8188