The IntelliQuest Studies are designed to measure the media habits and purchase behavior of people involved in technology-related purchasing decisions and usage. These studies focus on the media and technology purchasing habits of adults age 18+ within the contiguous United States. They are the only studies to provide in-depth marketing and media insight into those who influence technology purchasing decisions.
- Retail media
- Retail technology
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Courtesy of the Techra Analyst Firm Directory – www.techra.com