Using White Papers To Prosper in a Challenging Economy
Techra has released a new white paper titled "Using White Papers to Prosper in a Challenging Economy. Here's a brief excerpt:
"In a challenging economy, your potential customers are reluctant to spend money on anything – and all of your competitors are generating a lot of noise trying to steal your existing customers. How can your firm rise above all the noise and get customers to spend money with you?
Studies have shown that white papers are one of the most effective sales tools – especially in a challenging economy. When times are lean, customers don’t want to hear a lot of marketing hype – they don’t have the time or interest in hearing another sales pitch. They want the common sense, no marketing-hype “hard” information that will help their business get through the challenging times.
White Papers can also fill in a gap when a company faces staffing reductions. Even with reductions in staff and/or budget, your company needs to stay in front of prospects and existing customers, or you might as well throw in the towel and give up. White papers stay in front of your customers even if your sales reps can’t, and they are a great way to show your clients and prospects that your company is still viable, is a thought leader in its field, and is worthy of their business."
To get a copy of this new white paper, email your contact information to Jim Zimmermann -
or phone 603-293-8188
Analyst Firm Editorial Services
With the economic challenges facing the IT and telecommunications analyst industry, Techra, a leading creator of content for dozens of major technology companies, is pleased to announce a new service for analyst firms where our writers and editors can reduce your costs and increase the quality and quantity of your content. We accomplish this by writing reports and articles for your analysts and conducting other editorial and design services on a freelance basis. We have a senior team of full-time and part-time analysts and writers as well as overseas resources that we can draw upon to meet all of your content creation and editorial needs.
The Techra Analyst Firm Editorial Services include, but are not limited to:
Reviewing your raw data, interviewing your analysts, and creating drafts of reports
Taking your existing reports and re-purposing them to create new revenue opportunities
Creating tables, charts, illustrations and presentations based on your research.
Creating abstracts, summaries, or marketing materials for your research
Writing content for your web site, newsletters, blogs, etc.
Editing and proofreading of content (this is especially helpful if your firm utilizes analysts that do not have a good command of American English).
Please note that all our content creation and editorial services are conducted as “works for hire”, so your firm owns all the copyrights to the content and you are free to use the content however you see fit.
If you would like to learn more about Techra and our new Analyst Firm Editorial Services, please drop me a note at
or give me a call at 603-293-8188.
Custom White Papers and Case Studies
Techra produces unique, high-quality white papers and case studies for leading IT and telecommunications vendors. We leverage our relationships and knowledge of the analyst community to produce white papers that put our clients' messages in context with events and trends in the industry.
Data from several of our clients has shown that the white papers and case studies we create generate three-to-four times the number of leads compared to papers created in-house or using other writers!
Among our premium clients are:
For more information on our custom editorial services, please contact Linda Strong at 845-469-7529 or email her at
